FASHION ACTIVE WEAR X GENIE
It has been a fun and busy event calendar for Genie over the last two weeks! Check out all the fun events we got to juice up!
Topshop
Ivy Park launched in Topshop, Central last week amongst a buzz of lovely Topshop staff, press, bloggers, key influencers and models. The Topshop X Beyonce collaboration activewear flew off the shelves while DJ Eve Special had everybody happily bopping while they were shopping! The idea behind the collection is that the pieces are made of high performance technical and comfortable material but the pieces also looks cool enough you can rock up to meet your buddies for a coffee or juice after your workout! We served juices thoughout the launch day and for every Ivy Park item purchased, Topshop customers received a free Genie juice. Beyonce ethos for her new collection is ‘stay strong, healthy and happy’, which sounds pretty good to us! Go Team Girls!
Calvin Klein
We got to meet the lovely, fun team at Calvin Klein for a lunch time juice party – we spoke about juicing and cleansing, with lots of sampling and a juice for everyone to bring back to their desks! I think we even got a few new green juice converts! We did the talk in their fab show room looking out over the Harbour Front. We were lucky enough to check out their effortlessly cool performance wear, accessories, fragrances and underwear. The CK Performance Wear collection is everything you love from Calvin Klein, youthful, minimal, clean cut and modern. The Biebs, Kylie Jenner and FKA Twigs can be seen modeling for Calvin Klein looking smoking on billboards all around town at the moment. Check out the menu of juices we served to the Calvin Klein team!
Lane Crawford
The clever team at Lane Crawford have a series of fun and interactive fitness events to launch their new concept Fit Room across all stores for the next few weeks. They are a one stop shop for all the original and funky brands APL, We Are Handsome, The Upside, Adidas by Stella McCarthy and Mara Hoffman to name but a few. LC have joined up with Top-fit and XYZ Cycle Studio for the fitness challenges, there will a talk from designer Mike Cherman on active wear fashion and on top of that a post workout beauty workshop! Our busy as a bee Co-founder Cara will be doing a series of workshops on the benefits of cold pressed juice and juice cleansing. Check out Cara’s workshop times and locations here . We also have exclusively blended two custom made refreshing juices to co-inside with all these events, pop around to pick one up! Perfect to keep you hydrated while trying on all those cool active wear pieces!
Yogini – Celery, Cucumber, Lemongrass, Apple or Quench – Watermelon, Coconut Water, Lime.
